WHAT'S IN A LOGO?
Or more aptly, what isn't in a logo? Suppose your company offers an innovative product, boasts extraordinary customer service, and can meet a deadline like nobody's business. How do you incorporate all of these remarkable attributes into one single, simple, mark? The answer is, you don't. Ask yourself, or better yet, ask your clientele to describe your company or organization in one word. Once you've built a consensus, you're that much closer to understanding your brand and articulating it through a succinct and deliberate logo.
AN EXERCISE IN SIMPLIFICATION
Have you ever considered why some logos are easier to remember than others? Write a list of logos you can describe from memory. |
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Now, try and identify the common denominator between all of them. The key to timeless and easily remembered brandmarks is simplicity and originality married with consistent and repetitive use over time. By allowing your brandmark to consistently anchor your signage, print collateral, and advertising, you are inviting your customers to remember your story and become an integral part in sharing it with others.
WHAT OUR CLIENTS SAY
"We've been working with Studio Absolute for nearly a year and there is no doubt our brand has benefited tremendously from their creative talent! When we approached them with our little idea they immediately 'got it'. They crafted the perfect logo: one that embodies the premise of Cuppa Yo Frozen Yogurt. Before officially launching our business we were on a |
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tight budget, unsure if a professional branding company was worth the investment. Six months after opening, there is no question that Studio Absolute has been CRUCIAL in our success! SA has been with us every step of the way, helping design punchcards, stickers, shirts, newsprint ads and has also created an amazing website. Without their help, Cuppa Yo would be 'just another business' but we firmly believe the work and advice of Studio Absolute has propelled our brand into one of the most recognizable in the city of Bend. Working with Russ and Cheryl has been a dream!"
— Melissa Clayton, Cuppa Yo
OUR LOGO DESIGNS
See some of the logos we've created and helped refine. |
